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2Shapes at Hong Kong Jewelry & Gem Trade Show

18 - 22 • 9 • 2019 | Hong Kong Convention & Exhibition Centre2Shapes at Hong Kong Jewelry & Gem Fair. Booth 5G232 | Double Technology Hong Kong Jewellery & Gem Trade Show has the highest...

How to Face: ROPO

We’ve demonstrated that customers are increasingly online before making an offline purchase (ROPO), and it presents a huge opportunity for eCommerce. But how a jewelry store can take advantage of this...

What is ROPO and how it affects your business

Customers want to make informed decisions. 
88% of the customers research online before making a purchase. This is known as ROPO (Research Online, Purchase Offline) and it presents a huge opportunity...

5 Trends that are changing Today's Jewelry Consumption

Jewelry stores must adjust their strategies to consumer expectations. Customers consumption is changing every day and jewelry shops have to be able to keep up with the times.What are the 5 trends that...

Certified Diamonds Vs Non-Certified Diamonds

The term “certified diamonds” refers to polished diamonds that have undergone quality analysis, based on 4C, by a trusted gemological laboratory such as GIA (Gemological Institute of America). Non-cer...

Social Responsibility: The Jewelry Industry

The jewelry industry enjoys a high profile worldwide, yet is often critiqued for the way their business is conducted down the supply chain, particularly now with the growing expectancy that firms shou...

Italian Jewelry Culture: Jewelry under Certain Restrictions

The history of Italian jewelry begins three thousand years ago with the Etruscan civilization. It is thought that these people created matchless jewelry.For the Etruscans jewelry was very common in t...

The Future of the Jewelry Industry

The retail channel is undergoing profound transformations, it is a fact. The digital revolution is changing the rules of the game and creating a new scenario that is essential to adapt to survive. Nat...

How does Neuromarketing work in Luxury Jewelry?

Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimul...

Gold World: Colored Gold

Pure gold is slightly reddish yellow in color, but it can be produced in different colors. Colored ones can be classified into three different groups: Alloys with silver and copper, produc...

Why You Should Create your Jewelry Collections for your Store

If you are a jewelry store owner, you’ve probably had dreamed about creating your own jewelry collections. You might even have had some ideas about what pieces it would have and the style it would fol...

French Jewelry Culture: Art Noveau, Coco Chanel and much more!

On a day as important as today: The National Day of France, 2Shapes is launching in French.The French national holiday (in French fête Nationale française and Bastille Day in English-speaking countrie...

How to Improve your Instagram Visibility

On another blog, we talked about Instagram as the best social network to promote jewelry collections. In fact, Instagram is the channel with the higher growth rate. As of June 2018, Instagram has reac...

Korean Jewelry Culture: Jade and Commas

The use of jade, as well as gold and silver dates back to many centuries ago. Jade can be found on historical pit-houses and burials scattered across the Korean Peninsula in all forms of ornaments. Ba...

Which is the best Social Network to promote your Jewelry collections?

On another blog we talked about how to promote jewelry business through social media, but how can I promote, specifically my jewelry collections or my designs? Which is the best Social Network to do i...

Chinese Jewelry Culture: Jade

Chinese Jewelry Culture revolves around Jade (玉), an ornamental mineral, mostly known for its green varieties. It can refer to either of two different minerals: nephrite or jadeite. Jade has been used...

2Shapes Experience at JCK Las Vegas

The last week, JCK with the collaboration of Reed Exhibitors, organized in Las Vegas the jewelry industry's leading annual trade event: JCK Las Vegas. Undoubtedly an unmissable event for people on th...

Japanese Jewelry Culture: Magatamas

Magatama (勾玉) are curved, comma-shaped beads that appeared in prehistoric Japan. Magatamas were considered jewels, they were made of primitive stones and earthen materials in the early period, but by...

About JCK Las Vegas

JCK Las Vegas, held annually since 1992, is the jewelry industry's leading annual trade event, that nowadays brings together over 30,000 of the world's most influential industry professionals in...

Why 2Shapes is releasing in JCK and you should be there

JCK Las Vegas is the jewelry industry's leading annual trade event bringing together over 30,000 of the world's most influential industry professionals in a secure environment for order writing, i...

How can you adapt your jewelry store in an easy and economical way to social change?

‘’Innovate or die’’ has been the catchphrase of the 21st Century. Usually when businessmen listen to the word innovation think on costs, risk, changes or hipsters. But, what is it innovation? Inno...

Pareto Principle. Applied on my Jewelry Store

Pareto Analysis is a statistical technique in decision-making used for the selection of a limited number of tasks that produce significant overall effects. Pareto Analysis is supported...

TOP 3 Tips for Selling a Diamond

The first step for selling a diamond is to generate confidence in your customer. A diamond is a valuable thing and you must convey confidence to your clients. A good way to do it is to show ma...

Simulated Diamonds vs. Synthetic Diamonds

Simulated Diamonds Any gem can be imitated, gemologist calls these imitations ‘’simulants’’. Simulated diamonds may look like diamonds, but they do not have the same properties. Whiles, it is true tha...

Gold World: Fineness

In precious metals, it is understood by fineness, the proportion by weight in which the pure precious metal is in an alloy. There are two common ways of expressing fineness: millesimal fineness ex...

The 5 elements that make the difference in a jewelry store

80% of purchase decisions are irrational, even some studies ensure that 95% of purchasing decisions are emotional. That's why intangible elements such as smell, color, music or light are so import...

How do I promote my jewelry business through social media?

Social networks in the jewelry sector are the Internet's windows through which to attract and interact with your customers and potential customers. For this reason, you must be careful with so...

95% of purchases are emotional

What are you doing to offer an emotional experience? Stores like to think that costumers are rational and they buy taking decisions based on the analysis of the costs and benefits, b...

Luxury jewelry is expected to grow annually by 0,8%

Do you want it's growth be reflected in your store? The jewelry industry is growing fast, and expects a brilliant future, but are you ready for that future? Is there a place for everyone? During the...

Synthetic Diamonds: How to Detect if your Diamond is Natural or Synthetic

As in any industry, when a product is valuable and exclusive, imitations always appear. Diamonds are not an exception, and some would seek ways to replicate their beauty. This is the reason why re...

The choreography that will help you sell more

Designing the movements that customers make when they enter your jewelry shop can determine whether they buy at your store or at your’ competitors. Every jewelry has its own essence that makes i...

Diamond type

Diamond type is a method of scientifically classifying diamonds by their chemical impurities. There are four types of diamonds: Type Ia, Type Ib, Type IIa, and Type IIb. Types of Diamond...

The Perfect Valentine’s Day Jewelry for Single and Married

Valentine's Day has arrived and we know that you are looking for the perfect gift for her. The trend in recent years, increasingly, has been inclined to give experiences for Valentine's Day, such...

What about rose diamonds?

Diamond is one of the most extraordinary materials on Earth. Fancy- color natural diamonds are among the most valued gems because of their great rarity. The article proposes is to provide an overv...

What did Lady Gaga wear for the SAG Awards?

After the Golden Globe Awards, the SAG Awards (Screen Actors Guild Awards) is the second ceremony of the year where celebrities show how the jewelry climate might be for the rest...

Hearts On Fire’s Fancy New Engagement Rings

Hearts On Fire will introduce its new ring collection Juliette at the upcoming Centurion show in Scottsdale, Ari., Jan 26-30. According to the customers' demand and the recent trends, it...

Chopard lights up the world with Magical Setting

Chopard, launches its new collection, Magical Setting. The splendor of these jewels leave no one indifferent, that is possible because of an innovative strategic combination of the gemston...

The four things you should know to perceive the quality of a diamond

Do you want to know what determines the value or the price of a diamond? Do you want to know why diamonds with a similar appearance, at first glance, are different valued? If the answer is ‘’yes’’...

Tiffany & Co, the first company to Include Origin on Diamonds

Can you imagine knowing where a diamond comes from? Tiffany & Co has just announced that, from now on, each diamond will include a serial number of Tiffany & Co. laser engraving th...

Digital Ring Sizer PerfectFit Designed to Integrate With E-Comm

E-commerce jewelry is increasingly growing up for online customers. Many big retailers of this industry as James Allen or Blue Nile offer a huge variety of diamonds, engagement rings, and...

5 Jewelry Moments from 2019 Golden Globes

The stylists are not afraid of excel on cloacks of diamonds and gemstones. And so they showed us the night before on Golden Globe Awards. The parade of exquisite jewelry worn by Hollywood...

Top Diamonds Trends: Cushion Cut Engagement Rings

Multiple diamond cuts have been in trend throughout history, and each one keeps its little secrets. The cushion cut diamond is an antique cut, and is sometimes referred to as the ‘candlelight...

Top 6 Jewelry Shows & Fairs You Can’t Not Miss In 2019

Trade shows and fairs in the jewelry industry are some of the largest each year internationally. This events are a great opportunity for exhibitors and visitors to meet customers and suppliers fro...

Are class rings interesting to new generations?

Graduation rings or class rings is a tradition originated in 1835 at the United States Military Academy at West Point, New York. At that time, students had a single option but now is a...

3D industry arrives at the automotive world

Notable advances in 3D printing or Additive manufacturing (AM) over the past years have transformed the ways in which products are designed, developed, manufactured and distributed. Concretely,...

Is 3D giving us the chance of feeling unique?

Around 7500 millions of people, 7000 people, and 194 countries. Even so, many industries still think that we are all the same. All, except the 3D industry. One thing we are sure of and is that it...

The time is now

Over the past decades, 3d printing has been a debated topic, in fact, many futurists claimed that a new era of manufacturing was about to come. We would no longer have to go buy some items or orde...

The era of Printing Farms & Smart Factories

Learn about the smart factory concept and discover some smart manufacturing companies During the third edition of the Barcelona In(3D)ustry last October 2018, the exhibition concluded with the ta...

The future of medicine, 3D printed pills

People's experience with medication is often confusing by the number of pills, instructions, side effects, one-size-fits-all dosing; and the fact is that many drugs don't work for those who are pr...

3D: An Unstoppable Force

In a constantly changing world, where the takt times are continously getting shorter and shorter, the 3D industry has become as Forbes published in May 2018 “an unstoppable force”. According to the Fo...

2Shapes has a new facilities

2Shapes is a start-up with an exponential growth, and to offer the premium service that our clients deserve we had to leave our old workspace. We are so proud to announce that 2Shapes has grown up an...

2Shapes assists Som Hackathon 2018 as mentor

Hackathons are competitive events where young etepreneurs meet to create technological projects around social economy and cooperative movement which are changing the very strategic sectors of energy,...