Customization is truly the future of digital marketing. In fact, uniqueness is what customers want. They what marketing, event products, that make them feel unique. One study even shows that 79% of consumers feel frustrated if the content their viewing isn’t tailored to them.
According to Gartner, by 2020 at least 90% of online advertisers will start using marketing personalization. And by 2021 there will be a significant increase in fully personalized websites.
Personalization is truly the key to a successful digital marketing campaign. According to Dale Carnegie,“a person’s name is to that person the sweetest and most important sound in any language.” That is why companies address you by your name on emails.
Recent studies show that personalized email campaigns receive 29% higher email open rates and 41% higher click-through rates than traditional emails with no form of personalization. These days email is still one of the primary forms of communication between business and consumers. In fact, is the most effective way to establish long-term relationships with your customers.
The primary benefit of personalized marketing is having the control to reach a specific group of customers. And by collecting user data from list segments, surveys, or studies, you’re better positioned to create more relevant and effective email campaigns towards targeted audiences based on their buying habits, interests, and behaviors.
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Membrillo, A. (2019). 12 Digital Marketing Trends and Innovations For 2020. [online] Cardinal. Available at: https://www.cardinaldigitalmarketing.com/blog/12-digital-marketing-trends-and-innovations-for-2020/ [Accessed 11 Oct. 2019].