7 November 2018

The time is now

Over the past decades, 3d printing has been a debated topic, in fact, many futurists claimed that a new era of manufacturing was about to come. We would no longer have to go buy some items or order them online, but we could print them in our own homes.

This new era never happened because of the costs of these printers and their limitations, in time of printing and printing some kind of materials. However, in recent years there has been a progress in this sector, not to change the way to consume (yet) but to change the way of producing.

Over the last years these problems have been disappearing, so now the printers allow greater efficiency and reliability. Since they not only take less time to print an article, but also there is more variety of materials ready for print. In fact, Carbon company has developed a new form of 3D printing that according to them it is 100 times faster than what has been seen so far.

But can 3D penetrate all markets? Could you print your shirt? Or your shoes? The answer is: yes, you can. And this technology will have an impact on many sectors of the market.

It is a well- known fact that all consumers like personalized products, such as shoes or shirts, but due to costs, time or experience, generally not all users can have all customized products their needs.

But this is gonna change with QUANT-U, an experimental mingle personalization project. Which is based on real-time analysis, data design and finally, 3D printed in the store. With the objective of creating personalized silicone midsoles, in just two hours.

QUANT-U thanks to 3D printing will change the current perspective that personalized items are more expensive or unattainable to some.

And not only that but also the insoles are going to be structured according to the orthopaedic parameters of the client. Since when printing in 3D the silicone of the components allows a better adaptation of these.

To have an example that may be more known Adidas has launched a prototype called: ''Adidas Futurecraft'', a 3D printed and personalized shoe.

Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.

Eric Liedtke, Executive Board Member of adidas AG.

And you, how do you think the evolution of the 3D industry will be? Do you think that even 3D printers will be printable?

Sources:
https://www.theguardian.com/product-innovation-with-henkel/2018/oct/22/evolution-of-3d-printing-adidas-carbon-henkel-renishaw-additive-manufacturing
https://www.materialise.com/en/cases/adidas-futurecraft-ultimate-3d-printed-personalized-shoe#