13 March 2019

95% of purchases are emotional

What are you doing to offer an emotional experience?



Stores like to think that costumers are rational and they buy taking decisions based on the analysis of the costs and benefits, but that is not the reality, decisions are strongly influenced by emotions and moods. 


Consumers do not buy products, but the perceptions they have of them. We have to be able to understand the elements of the greatest value for our clients and map the purchasing processes to generate solutions.


If the purchase is the result of an emotion, how can we use it to become an effective purchase? Jewelry stores must offer unique experiences that add value for the consumers! 

Is for that reason that 2Shapes transform the way in which your consumers are used to buying jewelry into an unforgettable experience. We want to involve your customers in the earliest stage of product creation, the design. 



How you can change your way of selling jewelry? Turn in to an online masterclass on April 25th aimed by our CEO Rafael Del Molino and Lluc Colomo.

On the webinar, Rafael will talk about:


  • 2Shapes App. The tool that allows you to involve your customers in the earliest stage of product creation, the design.  This will lead your store to higher customer loyalty. We ensure to create a unique purchasing experience, creating bonds with our brand and differentiating ourselves from the competitors.
  • How application works and its tools.