22 March 2019

How do I promote my jewelry business through social media?

Social networks in the jewelry sector are the Internet's windows through which to attract and interact with your customers and potential customers. For this reason, you must be careful with social networks and take care of their image and content on a daily basis.

Here are 5 tips to promote your jewelry business through social media:


1. Be where your audience is 

The first step is to analyze your audience and know in which social networks will you find them. Explore their common interests and create an account or Business page only in the necessary social, not where you want, where your audience is.

Take into account your business system at the time of choosing social networks. Facebook and Linkedin are good for B2B, and Instagram, Pinterest or Twitter for B2C.

According to a recent study, 58% and 59% of people between 18 and 34 are on Facebook and Instagram respectively. Only 19% of Facebook users and 15% of Instagram users are over 45 years old.

2. Adapt the information you put on the social networks depending on what your costumers do on each one

Now that you know where your customers are, let's adapt the content on each network. It is very important to know that: The shared content must complement each other, must not overlap!   So we can use several networks, to communicate specifically different messages. Messages of each network must be different but with a connexion. 

In this way our content will not be seen as abusive, it will be seen as friendly content. And ... when you go shopping, would you rather go to the friend jewelry store or a stranger one?


3. Show visual information

Visual information is known to be much more attractive than text. It is basic to include high-quality photos in every post. Video marketing will also help your jewelry business to grow up. 

“Video generates 1200% more shares than both images and text.”

Selecting the right images and videos will increase highly your engagement in social networks. Infographics are a good way, to sum up, dense or extensive information. Very useful to talk about your products advantages and educational information. 

See some examples:

Top 10 Bridal Jewelry Mistakes or Control Your Stock to Reduce Costs


4. Offer educational content

Teach your audience about diamonds, gemstones, types of gold and silver, cuts, finger sizes, etc. Basically, help them offering answers to their answers. Make them learn with you. What are you good at? Designing, Manufacturing, selling? Share it!

Decide which is the best social Network to share this content! And remember that the objective of that content is more notorious on the sector, not selling (for the moment).


5. Why are you better than your competitors


We all compare before buying, that's why it's so important to know what the advantages of your jewelry store compared to the competition. 

Do you know the advantages of yours over the competition? If you don’t know your advantages is because you haven’t got it. Maybe the solution is on Custom Jewelry.