Blog

Why You Should Have an eCommerce Website?

In this day and age, with the growing popularity of the Internet and technological advancement, is it much quicker and easier to buy and sell online now than ever. Internet users are no longer lim...

Customization among the TOP 10 2020 Marketing Trends

Customization is truly the future of digital marketing. In fact, uniqueness is what customers want. They what marketing, event products, that make them feel unique. One study even shows that 79% of...

Invest $1 and get $32

These days email is still one of the primary forms of communication between business and consumers. Email marketing is the most effective way to establish long-term relationships with your customers....

How to Face: ROPO

We’ve demonstrated that customers are increasingly online before making an offline purchase (ROPO), and it presents a huge opportunity for eCommerce. But how a jewelry store can take advantage of this...

What is ROPO and how it affects your business

Customers want to make informed decisions. 
88% of the customers research online before making a purchase. This is known as ROPO (Research Online, Purchase Offline) and it presents a huge opportunity...

5 Trends that are changing Today's Jewelry Consumption

Jewelry stores must adjust their strategies to consumer expectations. Customers consumption is changing every day and jewelry shops have to be able to keep up with the times.What are the 5 trends that...

The Future of the Jewelry Industry

The retail channel is undergoing profound transformations, it is a fact. The digital revolution is changing the rules of the game and creating a new scenario that is essential to adapt to survive. Nat...

How does Neuromarketing work in Luxury Jewelry?

Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimul...

Why You Should Create your Jewelry Collections for your Store

If you are a jewelry store owner, you’ve probably had dreamed about creating your own jewelry collections. You might even have had some ideas about what pieces it would have and the style it would fol...

How to Improve your Instagram Visibility

On another blog, we talked about Instagram as the best social network to promote jewelry collections. In fact, Instagram is the channel with the higher growth rate. As of June 2018, Instagram has reac...

Which is the best Social Network to promote your Jewelry collections?

On another blog we talked about how to promote jewelry business through social media, but how can I promote, specifically my jewelry collections or my designs? Which is the best Social...

How can you adapt your jewelry store in an easy and economical way to social change?

‘’Innovate or die’’ has been the catchphrase of the 21st Century. Usually when businessmen listen to the word innovation think on costs, risk, changes or hipsters. But, what is it innovation? Inno...

Pareto Principle. Applied on my Jewelry Store

Pareto Analysis is a statistical technique in decision-making used for the selection of a limited number of tasks that produce significant overall effects. Pareto Analysis is supported...

TOP 3 Tips for Selling a Diamond

The first step for selling a diamond is to generate confidence in your customer. A diamond is a valuable thing and you must convey confidence to your clients. A good way to do it is to show ma...

The 5 elements that make the difference in a jewelry store

80% of purchase decisions are irrational, even some studies ensure that 95% of purchasing decisions are emotional. That's why intangible elements such as smell, color, music or light are so import...

How do I promote my jewelry business through social media?

Social networks in the jewelry sector are the Internet's windows through which to attract and interact with your customers and potential customers. For this reason, you must be careful with so...

95% of purchases are emotional

What are you doing to offer an emotional experience? Stores like to think that costumers are rational and they buy taking decisions based on the analysis of the costs and benefits, b...

Luxury jewelry is expected to grow annually by 0,8%

Do you want it's growth be reflected in your store? The jewelry industry is growing fast, and expects a brilliant future, but are you ready for that future? Is there a place for everyone? During the...

The choreography that will help you sell more

Designing the movements that customers make when they enter your jewelry shop can determine whether they buy at your store or at your’ competitors. Every jewelry has its own essence that makes i...