Blog

2Shapes for Rhino Rendering

2Shapes for Rhino is not only the most powerful and fast tool to create bespoke jewelry designs, but it's also the best software to render your gorgeous jewelry creations, and create marketing ma...

Your customers now can install your App in their phones and tablets

If you’re like most people, your smartphone is the first thing you check in the morning and the last thing you check before you sleep. A study of 11k RescueTime users found that people spend around 3...

2Shapes for 3D Printing

With 2Shapes, you can create designs on your PC, TV, or tablet in seconds, and with a single click, send your designs to your printer. You don't need additional software, technical knowledge, or...

2Shapes Design for Bench Jewelers

Whether you are attending customers, crafting a piece on your workshop, or designing a new collection, 2Shapes will always be by your side. 2Shapes is fueled by your experience, knowledge, and creativ...

2Shapes for retail TVs & iPads

Offer something different in an exclusive way! Place a TV with 2Shapes in your store, show your styles to your customers, and design together. Make their visit a custom purchase experience. Don't...

Sell Your Own Collections!

Business owner, you are the best designer! Design is easier than ever. Only you know your business, your experience is the most valuable asset when it comes to creating your catalog. Competitors...

2Shapes Ecommerce - Effortless success

Can you picture yourself writing on your computer, slow music playing in the background, fire crackling in your hearth, rain pouring outside... When you realize you have been working only...

2Shapes Scope - Diamond Triple X

Although it's not a term you will find on GIA grading reports, it is a common trade word to identify round diamonds that have Excellent cut, polish, and symmetry. These GIA-graded diam...

2Shapes Scope - Product Photography

On today's 2Shapes Scope entry, we cover an interesting post in the Shopify Blog, by Jeff Delacruz -Products On White Photography CEO- which acts as a helpful guide to DIY product photography....

Your own domain in 2Shapes Ecommerce

The first impression a customer gets from your website is from your website's name, branding, and URL. So it's important to get an easy-to-remember domain that best reflects your brand....

2Shapes Scope - The importance of product descriptions

In today's episode of 2Shapes Scope, we are uncovering the secrets of product descriptions and their hidden power. We were reading the JCK magazine and found an interesting article by Emili Vesil...

2Shapes Scope - Diamonds for the modern generations

We were reading the JCK magazine when we found this insightful article by Rob Bates, News Director of the magazine, where he points out interesting data found on a survey. The poll was...

2Shapes Scope - Customers enjoy information

This was found out thanks to a survey made by MVI Marketing, sponsored by Alliance for Responsible Mining, our partner Rio Grande, and covered in a most interesting JCK article by Rob Bates, News...

2Shapes Scope - Love for Heart Jewelry

Our team has uncovered an article from the JCK magazine, written by Britanny Sminitz, where she shares her experience designing heart-themed jewelry pieces. Upon reading it, we realize...

2Shapes Scope - Fun facts to sell more

We had an amazing time realizing how these 8 facts can help you increase your sales, and how well they work along with 2Shapes. While reading a JCK article by the International Gemological Institute (...

2Shapes Scope - Expectations for 2021

We've found yet another amazing article from JCK's editor-in-chief Victoria Gomelsky, that covers what the jewelry industry has learned from 2020, and what we should expect from 2021. The writing sta...

2Shapes Scope - New ways couples shop

We've found a great article by Emili Vesilind, JCK Magazine editor, where she points out many insights about the 2020 trends and consumer behavior patterns that will surely help you understand more th...

2Shapes Scope - Make sales online

We recently discovered an interesting article by the JCK magazine's News Director Rob Bates, called "6 Rules for Jewelers to Make Sales Online", a collection of several recommendations that you will n...

Sell more and better

It's no denying that 2Shapes is a tool to make business, made to boost your jewelry sales, design, and manufacturing. So it's only natural that we give you some tips on how to increase your sales an e...

2Shapes Cloud: All-in-one Ecommerce

The 2Shapes sales team was talking with a customer last week, that told us that she was spending a crazy amount of money setting up an ecommerce website, before discovering that 2Shapes included by de...

Why You Should Have an eCommerce Website?

In this day and age, with the growing popularity of the Internet and technological advancement, is it much quicker and easier to buy and sell online now than ever. Internet users are no longer lim...

Customization among the TOP 10 2020 Marketing Trends

Customization is truly the future of digital marketing. In fact, uniqueness is what customers want. They what marketing, event products, that make them feel unique. One study even shows that 79% of...

Invest $1 and get $32

These days email is still one of the primary forms of communication between business and consumers. Email marketing is the most effective way to establish long-term relationships with your customers....

How to Face: ROPO

We’ve demonstrated that customers are increasingly online before making an offline purchase (ROPO), and it presents a huge opportunity for eCommerce. But how a jewelry store can take advantage of this...

What is ROPO and how it affects your business

Customers want to make informed decisions. 
88% of the customers research online before making a purchase. This is known as ROPO (Research Online, Purchase Offline) and it presents a huge opportunity...

5 Trends that are changing Today's Jewelry Consumption

Jewelry stores must adjust their strategies to consumer expectations. Customers consumption is changing every day and jewelry shops have to be able to keep up with the times.What are the 5 trends that...

The Future of the Jewelry Industry

The retail channel is undergoing profound transformations, it is a fact. The digital revolution is changing the rules of the game and creating a new scenario that is essential to adapt to survive. Nat...

How does Neuromarketing work in Luxury Jewelry?

Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimul...

Why You Should Create your Jewelry Collections for your Store

If you are a jewelry store owner, you’ve probably had dreamed about creating your own jewelry collections. You might even have had some ideas about what pieces it would have and the style it would fol...

How to Improve your Instagram Visibility

On another blog, we talked about Instagram as the best social network to promote jewelry collections. In fact, Instagram is the channel with the higher growth rate. As of June 2018, Instagram has reac...

Which is the best Social Network to promote your Jewelry collections?

On another blog we talked about how to promote jewelry business through social media, but how can I promote, specifically my jewelry collections or my designs? Which is the best Social...

How can you adapt your jewelry store in an easy and economical way to social change?

‘’Innovate or die’’ has been the catchphrase of the 21st Century. Usually when businessmen listen to the word innovation think on costs, risk, changes or hipsters. But, what is it innovation? Inno...

Pareto Principle. Applied on my Jewelry Store

Pareto Analysis is a statistical technique in decision-making used for the selection of a limited number of tasks that produce significant overall effects. Pareto Analysis is supported...

TOP 3 Tips for Selling a Diamond

The first step for selling a diamond is to generate confidence in your customer. A diamond is a valuable thing and you must convey confidence to your clients. A good way to do it is to show ma...

The 5 elements that make the difference in a jewelry store

80% of purchase decisions are irrational, even some studies ensure that 95% of purchasing decisions are emotional. That's why intangible elements such as smell, color, music or light are so import...

How do I promote my jewelry business through social media?

Social networks in the jewelry sector are the Internet's windows through which to attract and interact with your customers and potential customers. For this reason, you must be careful with so...

95% of purchases are emotional

What are you doing to offer an emotional experience? Stores like to think that costumers are rational and they buy taking decisions based on the analysis of the costs and benefits, b...

Luxury jewelry is expected to grow annually by 0,8%

Do you want it's growth be reflected in your store? The jewelry industry is growing fast, and expects a brilliant future, but are you ready for that future? Is there a place for everyone? During the...

The choreography that will help you sell more

Designing the movements that customers make when they enter your jewelry shop can determine whether they buy at your store or at your’ competitors. Every jewelry has its own essence that makes i...