We've found yet another amazing article from JCK's editor-in-chief Victoria Gomelsky, that covers what the jewelry industry has learned from 2020, and what we should expect from 2021.
The writing starts by marking how the spending on travel and experiences was turned last year into jewelry sales, as people were interested in gifts with meaning and long-lasting value, making jewelry stores endure and even take off.
Following, we find 5 trends that will shape your business this year:
1. In digitality, we find salvation
It's no secret that many jewelers had to jumpstart their online stores abruptly at the start of 2020, but many felt this change as an opportunity to upscale their business and reach a broader, international audience. In the article, we read that online sales grew an astonishing 49%.
Many of these jewelers found out that using 2Shapes to make their e-commerce is easier than they had anticipated, and that our Suite of programs boosted their business in more than one way.
2. Jewelry that can be worn at home.
Nicholas Lieou, Hong Kong private jeweler describes the new style trend as "daytime couture meets loungewear", easy-to-wear pieces that are contemporary and minimalistic, yet refined and of bespoke delicacy at the same time.
Fortunately for you, 2Shapes provides over 2.000 fully customizable designs that you can offer out of the box to your customers, and the ability to create your own designs too, so whatever style gets trendy, you will always be spearheading with the most popular storefront.
3. Pre-owned jewelry is at pole position
The pre-owned watch market remains top tier with a conservative value of $15 billion global market value.
Did you know that with 2Shapes you can sell products that you have in stock, using an amazing configurator and interface designed to upscale your business?
4. Augmented Reality and Artificial Intelligence.
Yes, these two technologies will be shortly be made available to you. And no, do not fret, these will become very clear to you once you have them in front of you. Remember when you had to create a social network or your online store? It will be a soft start and will scale slowly until you are ready to reach perfection.
Both Augmented Reality and Artificial Intelligence are sure to appear on mainstream media such as social networks, or your everyday tools, like 2Shapes.
5. Accountability for companies that promised.
All companies that have made promised social responsibility, ethical sourcing, and other vows in 2020, are going to prove they have reached their goals. As social networks turn their attention on "cancel culture", to punish companies or people that don't commit to their promises.
2Shapes can help you in many ways and can prove to be a lifesaver in many situations.
So, what do you think, are you ready to take on the year ahead? 2Shapes can guide you through the process, and meanwhile, make your business successful.
Take some minutes and have a quick demonstration of how 2Shapes would work for you with one of our business specialists: