We had an amazing time realizing how these 8 facts can help you increase your sales, and how well they work along with 2Shapes. While reading a JCK article by the International Gemological Institute (or IGI for short), our team quickly realized that it was brilliant, and we had to make an article reviewing these useful tricks that will help you sell more and better.
Let's discover them:
1. Fun Facts about Diamond Properties
- Sizes and lighting:
Judging a diamond's size by its carat is wrong, but why's that? With some diamonds, if you remove them from the spotlight, they will get dark around their edges, appearing smaller than better-cut diamonds. You can put this to practice by showing to your customer poor diamonds next to diamonds of the same size, but with better characteristics to add value to the latter.
- Flawless is not 100% real:
Obviously don't tell this to your customer, but there isn't a perfect diamond, all of them have inclusions, even flawless ones, when zooming beyond 10x mags will reveal utmost minuscule flaws. Knowing this, you could keep a stone with interesting inclusions to show to your customer, and bring value to your "flawless" diamonds when compared side-by-side.
- Showing its true colors:
Did you know that the color of a diamond depends on its cut quality? When gemologists rate the color of a diamond, they do it by looking it upside down, and from its side. In comparison, your customers may look at diamonds from above (when trying them on), which will reveal the truth: poor cut diamonds exaggerate fancy colors, while better-cut diamonds will often show less color, and thus making it way gorgeous. This means you can invest in quality cuts to favor sparkle and color!
- Understanding color grading on fancies:
Fancy diamonds have more pints if they are more colorful, so gemologists rate their color by examining the diamonds from above, just like your customers. So cut quality is not always the best characteristic to have in mind when determining its value. Next time you show fancy-colored diamonds to your customers, take into account this fact to understand the price of your diamonds!
2. Fun Facts about Natural Diamonds
- The origins
As natural diamonds formed around 1 billion years ago, the world was so geographically different, that we can't trace where they truly originated from, so remember this fact next time you hear something like "origin: Aikhal, Jwaneng, or Ekati", if your brand rocks the "we all live on earth" banner for an extra kick on product depth.
- Ancient pieces of past
Did you know that the oldest of diamonds are from 3 to 1 billion years old approximately? Putting this into perspective makes us humans just a minuscule fraction of what creatures have coexisted with them.
3. Fun Facts about Lab-Grown Diamonds
- Magnets are best friends with HPHT
One thing that is very fun to do in front of customers, is to take a magnet, stick it to your HPHT-made diamonds, and see their faces turn into awe when they get magnetically attached to your magnet. You can later explain to them that's because, during its creation, some metal fragments remain inside it. Or just don't tell them, and keep the suspense.
- Face it, defying nature sounds cool
So, CVD diamonds are created using negative pressure, which naturally would result in graphite, but using hydrogen to etch graphite away while growing the diamond atom by atom with hydrocarbon. Too nerdy right? Just tell customers that your diamonds have fooled Mother Nature with technology.
So, what do you think, how many tricks will your try tomorrow? 2Shapes is an amazing set of tools that upscales jewelry organizations around the world, and you can be one of them.
Take some minutes and have a quick demonstration on how 2Shapes can work for you with one of our business specialists: