It's very important to know what's happening on your website, what your customers find more appealing, who are your visitors, and why they don't click on certain areas of your website.
That's why you need to choose the right tool to keep an eye on your website.
2Shapes Cloud offers by default very insightful data such as graphics, growth rates, heatmaps, and many other tools optimized and especially relevant for the jewelry market. But today we will talk about another platform that complements 2Shapes.
Google Analytics is worldwide known for being one of the best marketing solutions you can find, and it's no secret why it's so popular, with over 30 million websites using this service, and Google itself being responsible for around 87% of desktop searches and almost the 96% of all mobile searches ever made.
Best part? It's completely free!
Google describes its service with these words:
Analytics makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and apps and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touchpoints with your customers for a more complete view.
Apart from its staggering metrics, it's also a great complement for your 2Shapes E-commerce! Just plug your API key into your website, and start knowing more about your visitors.
To integrate Google Analytics on your 2Shapes E-commerce, please check out this step-by-step guide.
Want to discover what 2Shapes can do for you? Schedule now a 1 to 1 session with our specialists to know how you can jump-start your business as soon as possible.