These days email is still one of the primary forms of communication between business and consumers. Email marketing is the most effective way to establish long-term relationships with your customers. 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018) and the most opened emails relate to hobbies, with an open rate of 27.35 percent. (Hubspot 2019).
Mobile Devices open almost 50% of all the emails
Although email marketing has been in use for years, mobile devices have increased their popularity. According to statistics, almost 50% of all emails are opened from smartphones.
Besides, mobile devices have made people interact more with their email, as important notifications, documents that are urgently awaited or work requests arrive at every moment. 99% of consumers check their email every day.
Email is the Chanel with the biggest ROI
For every $1 you spend on email marketing, you can expect an average return of $32 (DMA, 2018). Besides it is Cost Effective, compared to other marketing methods such as purchasing ad space, newsletters are highly affordable.
Email drives more traffic to your company website. Email subscribers are more likely to be qualified leads, which means that this traffic is relevant, increasing the chances of conversion.
SocialMediaCouncil. (2019). Why Newsletters Are Still Important in 2019 - SocialMediaCouncil. [online] Available at: https://www.socialmediacouncil.org/newsletters-still-important-2019/ [Accessed 6 Sep. 2019].
Kolowich, L. (2019). 19 Examples of Brilliant Email Marketing Campaigns [Template]. [online] Blog.hubspot.com. Available at: https://blog.hubspot.com/marketing/email-marketing-examples-list [Accessed 6 Sep. 2019].
Digital Marketing Blog. (2019). Top 6 Reasons Why Email Marketing is a Must Have for Small Businesses. [online] Available at: https://www.lyfemarketing.com/blog/why-email-marketing/ [Accessed 6 Sep. 2019].