How to choose the best ERP for jewelry and grow your jewelry store

If you’ve ever been looking to change your jewelry ERP system, you know it’s a long and complicated process. Lots of competition Many generic programs that don’t always work for you. Management systems that do not meet the requirements of your jewelry store Etc… Today I want to show you how to choose a management […]

How to sell jewelry online? Tips and strategies to sell jewelry on the Internet

If you have a jewelry business, you will surely have wondered how to sell your jewelry on the internet in order to increase your revenue and customer volume. Yes, it’s true, selling jewelry on the internet might seem “cold or neglected” but it’s actually the opposite. Having an online jewelry store of your own helps […]

How do new couples buy jewelry?

We came across a great article by Emili Vesilind, editor of JCK magazine, in which she points out many insights into 2020 trends and consumer behavior patterns that will help you understand the market better. As 2Shapes is the software of choice for leading jewelry companies, we want to share with you the most interesting […]

Is email marketing effective in jewelry?

These days, email is still one of the main forms of communication between businesses and consumers. Email marketing is the most effective way to establish long-term relationships with your customers. Fifty-nine percent of respondents say marketing emails influence their purchasing decisions . (SaleCycle , 2018) and the most opened emails are related to hobbies, with […]

How to create your own jewelry collections?

Are you the owner of a jewelry business? you are the best designer! Designing is easier than ever. Only you know your business, your experience is your most valuable asset when creating your catalog. Competitors buy from the same supplier as you! Create your own unique products easily, and sell entire collections of precious jewelry […]

How to sell more jewelry?

We noticed how these 8 facts can help you increase your sales, and how well they work together with 2Shapes. While reading an article by the JCK from the International Gemological Institute (or IGI for short), our team quickly realized it was brilliant, and we had to do an article going over these useful tricks […]

Did you know that 20% of customers did not know the term artisanal mining?

This was discovered thanks to a survey conducted by MVI Marketing, sponsored by the Alliance for Responsible Mining, our partner Rio Grande, and picked up in a very interesting JCK article by Rob Bates, News Director of the magazine. The survey was answered by people between the ages of 25 and 50, with incomes over […]

Pareto Principle. Applied in my jewelry store

Pareto analysis is a statistical technique in decision making used for the selection of a limited number of tasks that produce significant overall effects. Pareto analysis is supported by the Pareto principle which states that, for many events, approximately 80% of the effects come from 20% of the causes. We can apply this rule to almost […]

Top 3 tips for selling a diamond

The first step in selling a diamond is to generate confidence in your customer. A diamond is valuable, and you must convey confidence to your customers. A good way to do this is to show mastery and control over the subject of diamonds in this case. Know and explain the 4C’s Talk a little about […]

How to calculate the production cost of a piece of jewelry?

This is one of the most frequently asked questions from our customers, how can we accurately calculate the production cost of my designs? Guiding ourselves as little as possible by our instinct when defining a price is very important, basically for two reasons: to be competitive and not to lose money by selling at low […]