Rafael del Molino

Rafael del Molino

CEO and Founder at 2Shapes

95% of jewelry purchases are emotional

What are you doing to deliver an emotional experience?

Retailers like to think that customers are rational and buy by making decisions based on cost-benefit analysis, but that’s not the reality; decisions are strongly influenced by emotions and moods.

Consumers do not buy products, but the perceptions they have of them. We need to be able to understand the elements of greatest value to our customers and map the buying processes to generate solutions.

If the purchase is the result of an emotion, how can we use it to turn it into an effective purchase? Jewelry stores must offer unique experiences that add value to consumers!

That’s why 2Shapes transforms the way your consumers are used to buying jewelry into an unforgettable experience. We want to involve your customers at the earliest stage of product creation, the design. 

How can you change the way you sell jewelry? Request a free demo with one of our consultants.

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You can discover how 2Shapes, our jewelry stores management software, works FREELY. Request a free demo with one of our advisors.

Do you know how much money you are losing from not having a verticalized application suite for your jewelry store?