Rafael del Molino

Rafael del Molino

CEO and Founder at 2Shapes

Is email marketing effective in jewelry?

These days, email is still one of the main forms of communication between businesses and consumers. Email marketing is the most effective way to establish long-term relationships with your customers. Fifty-nine percent of respondents say marketing emails influence their purchasing decisions . (SaleCycle , 2018) and the most opened emails are related to hobbies, with an open rate of 27.35 percent. (Hubpot 2019).

Mobile devices open nearly 50% of all e-mails

Although email marketing has been used for years, mobile devices have increased in popularity. According to statistics, almost 50% of all emails are opened from smartphones.

In addition, mobile devices have made people interact more with their email, with important notifications, urgently awaited documents or job applications arriving all the time. Ninety-nine percent of consumers check their email every day.

Email is the channel with the highest ROI

For every €1 you spend on email marketing, you can expect an average return of €32(DMA, 2018). In addition to being cost-effective compared to other marketing methods, such as buying advertising space, newsletters are very affordable.

Email generates more traffic to your company’s website. Email subscribers are more likely to be qualified leads, which means this traffic is relevant and increases the chances of conversion.

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