Rafael del Molino

Rafael del Molino

CEO and Founder at 2Shapes

5 trends that are changing jewelry consumption today

Jewelers must adjust their strategies to consumers’ expectations. Customer consumption changes every day and jewelry stores must be able to keep up.

What are the 5 trends that are changing jewelry consumption today?

1. Status and Uniqueness.

Consumers don’t want mass-produced jewelry, they want pieces that make them feel unique. But they are not able to find it easily. That’s why they are opting for simple, basic and better quality items. Does your jewelry store offer unique pieces?

2. Consumers are aware.

Consumers have become more responsible for their consumption and its impact on the environment. This means that they are looking for ways to make “positive” consumption choices -cruelty-free, vegan, etc.-.

3. Digital consumers

Consumers want to be self-sufficient in all areas, which will change the way products are sold and how they are promoted.
Consumers are now looking for simple and effective solutions that fit their needs. To achieve personal happiness, these consumers are willing to spend more if necessary.

45% of people share photos and their videos every week, up from 38% in 2015

 4. “Let me do it”: consumers want to be self-sufficient

Consumers want to be self-sufficient in all areas, which will change the way products are sold and how they are promoted.
Consumers are now looking for simple and effective solutions that fit their needs. To achieve personal happiness, these consumers are willing to spend more if necessary.

5. Everyone is an expert

Today, where everything is just a click away, consumers know they can rely on instant information to make purchasing decisions. The relationship between retailer and consumer has changed. Whereas many years ago they looked for certain brands or specialists to rely on to make their decisions, now highly informed consumers make decisions for themselves and talk to each other for advice and information.

Sources: As 10 Tendencias Globales De Consumo Em 2019

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