If you want to attract more visitors and customers to your online store, one of the first steps you should work on is SEO positioning for jewelry stores.
SEO positioning is the ability of a website or online store to be more visible on the Internet, thus increasing its traffic and its volume of online customers.
So, if you want to boost your online jewelry store, the main digital marketing action you will have to perform is an SEO strategy that will help you:
- Position more keywords in Google (what you sell)
- Generate more traffic to your online store (potential customers)
- Obtain more customers (sales)
- Improve your branding and brand image
Today in this article I want to talk to you about the 5 main aspects you should work on to create a successful Google visibility strategy for your jewelry store.
SEO positioning for jewelry stores. How to be visible on Google and increase sales
SEO positioning is complex, I’m not going to fool you. That’s why I want to summarize and show you the 5 main steps you should take to position your jewelry store in Google.
1.- Analyze the best keywords for your jewelry store.
The first step for a jewelry store SEO strategy is to determine your main keywords.
To be clear, this can be simply the names of your products or the category pages of your online store. Working on this point will involve drawing up a large list of keywords that takes into account even those that your competitors are using.
2.- Optimize your online store
The second step to boost your jewelry store’s visibility on Google is to place the keywords you have found in the places where Google tells you to place them… Title, meta descriptions, header tags, texts…
In this way, you can optimize your jewelry business and it will be ready for Google to index it and take it into account.
But be careful, don’t stop here… You still have more to do!
3.- Boost the local SEO of your jewelry business.
Selling globally is fantastic, but perhaps the ideal place to start is in your area of influence, your surroundings.
In this sense, positioning or local SEO is very important, because when someone searches, for example, “jewelry stores in Zaragoza”, Google will return first of all local results, those that are well optimized.
If you have worked on this SEO strategy in your online jewelry store, you will appear in the top positions, so you will be able to have many more customers.
4.- Create content that attracts qualified Leads to your jewelry store.
Content is one of the best channels through which you can enhance the digital marketing and branding of your jewelry and reach more potential customers.
Because content informs and helps you reach your audience with articles that may be of interest to them.
- Seasonal jewelry
- How to combine jewelry
And of course, working with good SEO content also helps to position more keywords and consequently to be more visible to your future customers on the Internet.
5.- Get valuable links to grow your online jewelry store.
Finally, it is important to talk about Linkbuilding for jewelry stores. A complex aspect within SEO positioning but fundamental.
Linkbuilding refers to the links from other websites that can reach your online store, your category pages or product pages.
The more links you have, the better, because Google interprets them as recommendations, so they are really important in SEO for jewelry stores.
Well, now that you know the importance of SEO for jewelry stores, it’s time to get to work to increase your volume of new customers.