5 trends that are changing jewelry consumption today
Jewelers must adjust their strategies to consumers’ expectations. Customer consumption changes every day and jewelry stores must be able to keep up. What are the 5 trends that are changing jewelry consumption today? 1. Status and Uniqueness. Consumers don’t want mass-produced jewelry, they want pieces that make them feel unique. But they are not able […]
Certified Diamonds or Non-Certified Diamonds?
The term “certified diamonds” refers to polished diamonds that have undergone a quality analysis, based on 4C, by a reputable gemological laboratory such as the GIA (Gemological Institute of America). Non-certified diamonds are very common in the market and are simply those diamonds that have not undergone formal laboratory grading. Certified diamonds are not inherently […]
The future of the jewelry industry
The retail channel is undergoing profound transformations, it is a fact. The digital revolution is changing the rules of the game and creating a new scenario in which it is essential to adapt in order to survive. Naturally, the jewelry industry is also transforming. That is why it is so important to rigorously analyze the […]
How do I promote my jewelry business through social media?
Social networks in the jewelry industry are the Internet windows through which to attract and interact with your customers and potential customers. Therefore, you must be careful with social networks and take care of their image and content on a daily basis. Here are 5 tips for promoting your jewelry business through social media: 1. […]
95% of jewelry purchases are emotional
What are you doing to deliver an emotional experience? Retailers like to think that customers are rational and buy by making decisions based on cost-benefit analysis, but that’s not the reality; decisions are strongly influenced by emotions and moods. Consumers do not buy products, but the perceptions they have of them. We need to be […]
