How to calculate the production cost of a piece of jewelry?
This is one of the most frequently asked questions from our customers, how can we accurately calculate the production cost of my designs? Guiding ourselves as little as possible by our instinct when defining a price is very important, basically for two reasons: to be competitive and not to lose money by selling at low […]
How to photograph jewelry like a professional photographer?
On today’s 2Shapes Scope entry, we cover an interesting post in the Shopify Blog by Jeff Delacruz -Products On White Photography CEO- which acts as a helpful guide to DIY product photography. Images are key to purvey expectations. In the eCommerce world, images and videos are all you got to show your products to customers, so […]
Are the new generations interested in diamonds?
We were reading JCK magazine when we came across this insightful article by Rob Bates, the magazine’s news director, where he points out interesting facts found in a survey. The survey was conducted by 360 Market Reach, was answered by 5,000 respondents in October 2020 and provided important data on Millennial and Generation Z behavioral […]
Are heart-cut diamonds popular?
Our team has discovered an article from JCK magazine, written by Britanny Sminitz, where she shares her experience designing heart-themed jewelry pieces. As we read it, we realized that we were diving deep into an interesting reflection on the stable popularity, the meaning behind it and the many ways you can find heart shapes in […]
What are the expectations for the jewelry market in 2021?
We found another amazing article from JCK Editor-in-Chief Victoria Gomelsky covering what the jewelry industry has learned from 2020 and what we should expect from 2021. The brief begins by marking how spending on travel and experiences turned into jewelry sales last year, as people were interested in gifts with meaning and lasting value, causing […]
How to sell more and better in your jewelry store?
There is no denying that 2Shapes is a business tool, made to boost your jewelry sales, design and manufacturing. Therefore, it is only natural that we give you some tips on how to increase your sales a little bit more. When it comes to providing an excellent customer experience, it is not only the more […]
How to offer personalized jewelry in your online store?
Undoubtedly, customization is vital to adapt to the tastes of our customers, and create an emotional bond with our products, and believe me, jewelry is no exception. After having great success launching the 2Shapes e-commerce feature, some people asked if they could add 2Shapes to their own website instead of creating an entirely new site. […]
New opportunities emerge for the jewelry industry
JCK magazine recently published “Jewelry Can Capture Travel Market Share, De Beers Says“, a great article covering a DeBeers report, where we found some interesting points about the transformation of the jewelry consumer. For example, 44% of consumers now have more cash on hand because they canceled trips and other experiences such as dining out […]
5 reasons to create your online jewelry store?
Today, with the growing popularity of the Internet and advances in technology, it is now much faster and easier to buy and sell online than ever before. Internet users are no longer limited to sitting at desktop computers doing research or sending emails. People now use their laptops, tablets and even cell phones to do […]
What is ROPO and how it affects your business
Customers want to make informed decisions. 88% of the customers research online before making a purchase. This is known as ROPO (Research Online, Purchase Offline) and presents a huge eCommerce opportunity. The ROPO effect describes the process whereby the buyer first does their research about a product online before finally purchasing in person. Potential customers search for […]
